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What is Search Engine Optimization (SEO)? What is SEO, and how does it work? - Hi Tech Portal
December 9, 2022, 6:48 am

What is Search Engine Optimization (SEO)? What is SEO, and how does it work?

Ahmod Musa
  • Update Time : Monday, January 31, 2022
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What is Search Engine Optimization (SEO)? What is SEO, and how does it work?

SEO, or search engine optimization, is a crucial part of digital marketing that determines where a web page ranks in a search engine for hundreds of keywords.

Today, we’ll talk about what SEO is and why it’s vital, as well as how SEO is done and why it’s necessary, or you’ll learn SEO. Let’s get this party started.

What is Search Engine Optimization (SEO)?

“Search engine optimization” is the full version of SEO. Said, when we use Google or another search engine to look for something, Google or that search engine returns some results.

From there, we can access important information by selecting a link and visiting the website of our choice. And the reason that Google or any other search engine displays those results is known as search engine optimization.

What is the purpose of SEO?

To get our website listed in search engines, we naturally use SEO. We attempt to be at the top of the search engine results page by SEO. Because when people search, they tend to click on the links that appear at the top of the results page.

I’m hoping that the situation will be more precise by providing an example.

Assume you have an e-commerce website where you sell products.

Nonfiction books are sold here. You must want your website to come up #1 when someone searches for nonfiction books on Google. Buyers will then visit your website link and purchase your stuff.

In the terminology of digital marketing, this entire process of Google displaying your website for the keyword “nonfiction book” is referred to as SEO. Now you know why SEO is carried out.

What are the different types of SEO, and how many are there?

SEO can take various forms in the world of digital marketing. Today, however, we’ll focus on the fundamental categories.

SEO in a technical sense

  • Search Engine Optimization (SEO) on the Page
  • SEO for content
  • Off-Page Search Engine Optimization
  • Local Search Engine Optimization
  • SEO for mobile devices
  • SEO for e-commerce

What is the difference between White Hat and Black Hat SEO?

Let’s face it, when it comes to creating an image of ourselves, most of us have a laid-back approach. SEO has been broken into two components by experienced SEO specialists. However, one of these two pieces may no longer work in many circumstances. But, over time, another has been uncovered using improved techniques. The mainline is that search engines’ ranking algorithms have evolved so much that ranking for any phrase is now challenging. As a result, SEO has been divided into two distinct portions using new techniques.

White Hat SEO is a method of optimizing a website

White Hat, made of Search engine optimization (SEO), is a technique that involves adhering to search engine standards and norms. You will receive good traffic from search engines or boost visitors if you optimize your website according to search engine rules. And operating in this manner automatically results in a high RANKING.

SEO Techniques That Aren’t White Hat

Breaking the rules of a search engine is what black hat SEO is all about. Many people artificially construct links to rank higher in search engines. This entails employing various software to create backlinks. People are interested in this since such software may create thousands of links in a short period. People engage in black hat SEO to generate and rank more links.

However, if the search engine detects the footprint of these links in any way, the search engine will reject your website. And once that happens, re-ranking the website in search engines becomes extremely difficult, if not impossible. Furthermore, search engine technology has progressed significantly in recent years, making it easier to ignore such pages.

Why should you learn SEO?

What are the benefits of learning SEO? This is a difficult question to answer. A variety of reasons influence why you study SEO. If you own a company, this may be the reason you need to understand SEO to attract customers to your website.

Again, knowing SEO is critical if you want to pursue a job as a digital marketer. Because you will never be able to deliver good digital marketing services to your clients if you do not learn SEO, let’s look at some examples to see if we can grasp the concept.

Why would a businessperson be interested in SEO?

Assume you own a company that sells various high-quality goods or services. Customers will never know about your interests or service if you can’t serve your business correctly online at this moment.

Now, with SEO, if you can optimize your website for a higher search engine RANKING, your product or service sales will skyrocket. Dragon Learning offers SEO courses where you may learn a lot about SEO.

Why would a marketer be interested in SEO?

Let’s have a look at another example. Why should someone learn SEO if they want to be a digital marketer or sell digital marketing services?

The idea is that if you want to use your SEO talents to rank someone else’s website, you must first study SEO and master it. Otherwise, you will be unable to provide your consumer with good service in any form.

Because the buyer expects his website to rank well in search engines and receive a large number of visitors. Because the more people who come, the more familiarity and spread there will be. And as a result of this expansion, the company’s product sales will skyrocket. And selling more of the goods results in a higher profit margin.

And if you, as a digital marketer, can provide this service well, your clients will be willing to pay a fair price for it. Numerous digital marketers make millions of dollars every month only from client services in the twenty-first century.

From a businessman’s perspective, SEO can be very different from a digital marketer because their motivations are dissimilar. However, if you can adequately study SEO, you will attain your goal using this expertise.

What is SEO, and how does it work?

How do you go about doing SEO, or how do you do it if you want to do SEO? This is a difficult question to address in a few words. However, I’m attempting to offer you a broad overview in a few lines. Let’s start with the fact that there are two sorts of SEO: on-page and off-page.

On-page SEO (search engine optimization)

Onpage SEO is essentially done within site, such as writing an article on a topic and preparing it using various SEO techniques.

URL, Title, H1, Subheading, Body Content, Internal Linking, Meta Title, Meta Description, and so on are examples. The more efficiently you make these adjustments, the higher your website’s RANKING will be.

Various product pages must be optimized and the e-commerce website for the product to rank in search engines. The title of the product page, the product description, the meta title, the meta description, and so on are all done quite effectively in this example.

Off-page SEO 

Off-page Off-site SEO is the process of optimizing a website for search engines—for instance, social media sharing, link building, and site development. Links are also important from the ground up, such as profile creation, directory submission, and forum backlinking.

This means that if someone comes to your website and reads one of your pages and then cites it somewhere else, you have established a backlink. Simply put, link building is the process of sharing your website’s link or URL with another website.


Finally, if you read our essay carefully, you will understand what SEO is and what it entails.

We’ve attempted to make it as simple as possible for you to comprehend how consumers buy items in the twenty-first century on the Internet.

Again, the Internet is your best source of information. Because everything is available on the Internet, a search engine is used to locate everything.

If you want your website to rank well in search engines, you must optimize its pages for the keywords you wish to target. And if you can master SEO, you can advance quickly in this field.

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